Chances are you’ve heard a podcast created by professionals. National Public Radio (NPR) is an example. The sound quality is superb, the content is well written, and the topics are interesting. They have an advantage of course. NPR has deep pockets employing passionate audiophiles schooled in the art/science of audio production.
Here are hallmarks of an engaging podcast. It starts with a passion for excellence. If you don’t have an interest in this medium and a desire to achieve a great outcome, don’t bother. After passion, comes exceptional planning. Listen to a few podcasts. You can tell when someone has taken the time to develop one. Or not.
A well-planned podcast is both concise and limited to one topic or theme. Next comes the interviewing to capture the content. People love to hear stories. By delivering your message through a story, you will delight your target audience. Top-notch writing can’t be overlooked. While the interviews will flow freely other portions of the podcast will be tightly scripted. The production process weaves the whole thing together. This includes the announcing, editing, and sound effects. The next section looks closer at each step.